versed
group
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We help leaders develop strategies for sustainable business growth

Wherever your business is in its lifecycle, we offer a suite of consultant services, and flexible resources to support your business goals. We lead brands through the complexities of growth planning to drive top performance.

Our Services

How we help you grow

You get the benefits of having a seasoned Chief Marketing, Brand, and E-commerce Leader integrated into your team, but for a fraction of the time and cost. We've worked with teams of all sizes through explosive growth, org changes, and fundraising.

Whether your goals are top-line growth or bottom line profitability, we maximize your media spend to reach acquisition and retention targets by managing paid media agency performance, and identifying opportunities across existing channels.

Often times the hinderance to growth is, confusing marketing, or marketing to the wrong people. We take a right-brained, left-brained approach, and balance data insights with innovative creative planning, to help capture the hearts and minds of your best customers. Ultimately leading to sales.

Nothing matters in marketing if your sales process is difficult or confusing. Having lead successful e-commerce businesses for 20 years, we blend tried and tested best practices, with the best of new technologies, that engage your hard-earned customers, and convert them to repeat sales.

With decades of experience managing retail P&Ls, our team are experts at amassing large amounts of data, cohort modeling, and growth projections. Helping your leadership team make the most informed decisions for profitable growth.

Wherever your business is in its lifecycle, we are committed to your success. We've worked directly with investors, board members and senior leaders; to advise on complex challenges across growth strategy, org design and positioning for profitability.

+ FRACTIONAL CMO

- FRACTIONAL CMO

You get the benefits of having a seasoned Chief Marketing, Brand, and E-commerce Leader integrated into your team, but for a fraction of the time and cost. We've worked with teams of all sizes through explosive growth, org changes, and fundraising.

+ GROWTH & RETENTION

- GROWTH & RETENTION

Whether your goals are top-line growth or bottom line profitability, we maximize your media spend to reach acquisition and retention targets by managing paid media agency performance, and identifying opportunities across existing channels.

+ GO-TO-MARKET PLANNING

- go-to-market planning

Often times the hinderance to growth is, confusing marketing, or marketing to the wrong people. We take a right-brained, left-brained approach, and balance data insights with innovative creative planning, to help capture the hearts and minds of your best customers. Ultimately leading to sales.

+ E-COMMERCE EXCELLENCE

- E-commerce excellence

Nothing matters in marketing if your sales process is difficult or confusing. Having lead successful e-commerce businesses for 20 years, we blend tried and tested best practices, with the best of new technologies, that engage your hard-earned customers, and convert them to repeat sales.

+ BUSINESS TROUBLESHOOTING

- business troubleshooting

With decades of experience managing retail P&Ls, our team are experts at amassing large amounts of data, cohort modeling, and growth projections. Helping your leadership team make the most informed decisions for profitable growth.

+ STRATEGIC ADVISORY

- strategic advisory

Wherever your business is in its lifecycle, we are committed to your success. We've worked directly with investors, board members and senior leaders; to advise on complex challenges across growth strategy, org design and positioning for profitability.

FRACTIONAL CMO
E-commerce Growth

ZADIG & VOLTAIRE

Report into the US CEO, and worked closely with Paris-based global team. Lead US brand marketing and own the e-commerce P&L. 

OUR WORK →

Omni-channel Growth
National Expansion

Lib Lab (LVMH)

Part of executive team that concepted and re-launched Lip Lab, an immersive omni-channel shopping experience. Drove quadruple digit in-store growth, supported insights to drive launch of new openings across the US.

Our work →

Athleta

Created go-to-market plans for Athleta & Athleta Girls during leadership gap. Introduced new forms of movement, and mental fitness. Both have become key pillars for the brand's storytellling.

Our Work →

Go-to-Market Planning

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Book a consult

We look forward to meeting you

Please share details about your business, and we'll set up a consultation to get an accurate picture of where you are, and where you'd like to go

Or email directly at: info@theversedgroup.com