We help brands define a clear point of difference in their market, leading to a loyal customer base, and repeat sales.
Our digital and e-commerce strategies have proven to grow start-up to Fortune 100 global businesses.
With deep leadership expertise & P&L ownership, we troubleshoot business issues to reach your preferred growth.
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fractional CMO & Growth advisor
"Consider our team the secret to building the business you've always dreamed of."
After 20 years of leading high-growth start-up and iconic global retail businesses with LVMH, Reef, Marc Jacobs Beauty, Ole Henriksen, and Amour Vert; I've taken this expertise and applied it to helping brands like yours solidify clear branding, reach ideal customer audiences, and achieve profitable long-term growth.
A data-driven, Sustainable MBA graduate, with 12 years dedicated to working in-depth with sustainable and clean retail brands. Former FORD Models Fashion Stylist, with an elevated eye for design. Advisor to DTC Leaders. Speaker, Mentor and Forbes contributor.
Wherever your business is in its lifecycle, we offer a suite of consultant services, and flexible resources to support your business goals. We lead brands through the complexities of growth planning to drive top performance.
How we help you grow
You get the benefits of having a seasoned Chief Marketing, Brand, and E-commerce Leader integrated into your team, but for a fraction of the time and cost. We've worked with teams of all sizes through explosive growth, org changes, and fundraising.
Whether your goals are top-line growth or bottom line profitability, we maximize your media spend to reach acquisition and retention targets by managing paid media agency performance, and identifying opportunities across existing channels.
Often times the hinderance to growth is, confusing marketing, or marketing to the wrong people. We take a right-brained, left-brained approach, and balance data insights with innovative creative planning, to help capture the hearts and minds of your best customers. Ultimately leading to sales.
Nothing matters in marketing if your sales process is difficult or confusing. Having lead successful e-commerce businesses for 20 years, we blend tried and tested best practices, with the best of new technologies, that engage your hard-earned customers, and convert them to repeat sales.
With decades of experience managing retail P&Ls, our team are experts at amassing large amounts of data, cohort modeling, and growth projections. Helping your leadership team make the most informed decisions for profitable growth.
Wherever your business is in its lifecycle, we are committed to your success. We've worked directly with investors, board members and senior leaders; to advise on complex challenges across growth strategy, org design and positioning for profitability.
You get the benefits of having a seasoned Chief Marketing, Brand, and E-commerce Leader integrated into your team, but for a fraction of the time and cost. We've worked with teams of all sizes through explosive growth, org changes, and fundraising.
Whether your goals are top-line growth or bottom line profitability, we maximize your media spend to reach acquisition and retention targets by managing paid media agency performance, and identifying opportunities across existing channels.
Often times the hinderance to growth is, confusing marketing, or marketing to the wrong people. We take a right-brained, left-brained approach, and balance data insights with innovative creative planning, to help capture the hearts and minds of your best customers. Ultimately leading to sales.
Nothing matters in marketing if your sales process is difficult or confusing. Having lead successful e-commerce businesses for 20 years, we blend tried and tested best practices, with the best of new technologies, that engage your hard-earned customers, and convert them to repeat sales.
With decades of experience managing retail P&Ls, our team are experts at amassing large amounts of data, cohort modeling, and growth projections. Helping your leadership team make the most informed decisions for profitable growth.
Wherever your business is in its lifecycle, we are committed to your success. We've worked directly with investors, board members and senior leaders; to advise on complex challenges across growth strategy, org design and positioning for profitability.
FRACTIONAL CMO
E-commerce Growth
Report into the US CEO, and worked closely with Paris-based global team. Lead US brand marketing and own the e-commerce P&L.
Omni-channel Growth
National Expansion
Part of executive team that concepted and re-launched Lip Lab, an immersive omni-channel shopping experience. Drove quadruple digit in-store growth, supported insights to drive launch of new openings across the US.
Created go-to-market plans for Athleta & Athleta Girls during leadership gap. Introduced new forms of movement, and mental fitness. Both have become key pillars for the brand's storytellling.
Go-to-Market Planning
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We look forward to meeting you
Please share details about your business, and we'll set up a consultation to get an accurate picture of where you are, and where you'd like to go
Or email directly at: info@theversedgroup.com